Cleansing is the most important step in your skin care. It is skin changing. It’s the foundation without which your skin will never reach its optimal state of health and radiance no matter the amounts of expensive serums and creams you use. But beware it's not your quick miscellar water wipe. In Clean Beauty a proper cleansing routine is a multistep approach using sophisticated and advanced natural products that are packed with actives and skin enhancing ingredients. It includes a daily skin surface cleansing and toning followed by exfoliation and a deeper pore cleansing on regular basis. Below is the recommended multistep approach.