Behind the Brand
Boucleme understand the needs of curly hair and the difficulties managing it on a daily basis. Curly hair is drier and more fragile than other hair types. It requires nourishing and penetrating ingredients to help hydrate and strengthen the cuticle from the inside out. Boucleme products are packed with high performance actives that restore moisture and life to dry lacklustre hair. Boucleme simple 3 step system cleanse, condition, define will give you beautiful, shiny and frizz free curls. As nature intended.
Boucleme believes in the power of nature and are committed to seeking out naturally derived ingredients proven to deliver great results. Boucleme products do not contain chemical nasties. Boucleme's eco certified preservative is used in the minimum amount possible. It protects their carefully selected ingredients from developing harmful mould and bacteria, prolonging product shelf life.