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After her stepfather was diagnosed with cancer and was asked to remove all skincare products with toxic ingredients/additives, Tata Harper realized the ugly truth behind ingredients used in the most common of skincare and cosmetic products. This led her to start her own Vermont-based product line with over five years of research and development, with complex formulas with no generic fillers or premade formulas that pack between 9 and 38 active ingredients per product. Forbes magazine named her as one of four entrepreneurs shaking up the beauty industry and she has established herself as a frontrunner in the clean beauty industry.